Though well written content is still vital to get the top spots on search engine result pages, having relevant and keyword friendly articles are not the only ways to dominate cyber space.
Search engine optimization has garnered huge amounts of interest for quite some time now. As many web designers and developers discovered that Internet search engines could be a very powerful tool to market a business, the formation of techniques to get websites to appear on the top spots of search engine result pages became the ultimate goal of optimizers.
Designing a website is not a simple task, every aspect of it can either make or break its search engine result ranking. From the layout to the content and even up to the HTML coding, a website must have the proper mixture so that it can be easily found by search engines.
Why is layout important?
Search engines are not just simple systems that can be easily fooled by keyword or embedded links manipulation. Some of them now employ information extraction systems that quickly and accurately analyze web pages to find relevant data and bypass useless content. Information extraction systems of search engines can look for cues within the code that may indicate important data. Such cues may include the format of text or style of content, like words that are emphasized or underlined or terms that appear in different colors or sizes.
Also, search engines can analyze the placement of content and page elements within a layout to see the relevant data more accurately. For example, the right and left side of most websites usually contain a table of contents or advertising. Thus, a search engine may limit its evaluation on these parts of the web page and only analyze the content found on the center part where relative and important data are typically placed. The regions of a webpage that are most visually significant are the focus of such systems and for this reason; a web designer or developer should put relevant content on these regions.
Properly using the layout of a website does not only make it visually dynamic and appealing to visitors but it can also help refine the search engine result page ranking of that website. Who knew that using simple content and layout management could affect the over-all traffic of your site?
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